Well, hello there!

 

We’re Via Visual. Consider us the espresso shot for your brand's visual identity.

What sets us apart from other design studios is listening and strategic thinking. We care about outcomes. We strive to be your creative partner. We take pride in asking good questions in discovery sessions and really understanding the context and ‘why’ before pitching solutions.

What we serve is creative leadership, a blend of concept development and problem solving, dedication to detail, and Chris will probably slip in few puns along the way.

We believe in the power of collaboration, a receptive attitude, being present, and the positive impact of well-crafted design.

We’re also international award winners including awards from Adobe and the International Live Events Association (ILEA).

Our Values

Being human.

We like AI but we’re not bots. We’re about understanding you, your goals, and treating you like a friend that we want to help succeed.

Actively listening.

We don’t enter convos with an agenda or what we already think is going to work best for you based on your industry. We’re curious and ask a lot of questions.

Intentionally creating.

Once we understand your goals, then we can start creating, constantly checking that the visual identity is aligning with the image and messaging of your brand.

Chris Tyre, founder of Via Visual, an Austin-based design studio specializing in event branding, visual identity, and art direction.

  • Owner + Art Director

    Chris has over 15 years of experience leading brand strategy, visual identity, and art direction for live events, wineries, and organizations ranging from boutique hotels to SXSW activations to Global 500 companies. His work spans concept development, creative direction, print production, and on-site execution — from the first strategy call to the finished installation.

    He's an Adobe award winner and a 2025 Esprit Award winner for Best Marketing Collateral (Nonprofit), presented by the International Live Events Association.

    Over the past year, Chris has expanded into film and commercial graphics — creating title cards, poster concepts, and production artwork that move from print into motion. View his film credits on IMDb.

    Chris is also a dad and a guest photographer for Creative Mornings/Austin.

Tom Watters, social marketing strategist, filmmaker, and Via Visual creative partner specializing in content strategy and video production.

  • Social Marketing Strategist + Filmmaker, Watters Media

    Tom has over a decade of experience helping brands communicate with clarity, creativity, and purpose. His work spans social campaigns, video production, influencer activations, and storytelling strategy across healthcare, hospitality, retail, and the arts.

    As a creative partner to Via Visual, Tom brings content strategy and visual storytelling into projects where brand identity and social presence need to work together. He's led projects as a solo operator and as a collaborative partner to brands of all sizes.

    He's also a dad, full-time business owner, and the founder of Watters Media, based in Boise, Idaho.