We’re the espresso shot for your visual storytelling.

Art direction, live event design, and winery branding for brands with something worth saying.

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graphic design decals on stairs at sxsw event

Design that builds brand trust. From concept to print & installation, we manage every detail seamlessly, allowing you to focus on delivering an unforgettable experience for your audience.

Design Portfolio

In a ready-made world, we believe in customization. Rather than follow the trends, we want to help you start the next one.

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  • We help marketing teams, event producers, and wineries grow and connect with their ideal audience through design and visual storytelling.

  • Your brand speaks even when you don’t. Your visual identity is much more than a logo. We deep dive your goals and morph that brand message into an accessible and tangible vision that people will love to support.

  • We consult and design your visual identity with your brand's future at top of mind. Our design revolves around the art of psychology, color theory, data and the value of authentic human connection.

hotel keycard design

Logos & Visual Identity

laser engraved wooden name badge

Event Branding

Wine label design with spot black on matte black wine label with gold foil.

Wine Labels & Branding

environmental graphics and signage installation

Environmental Graphics & Signage

acrylic cocktail menu

Print Collateral & Menus

via visual team sitting on couch

Strategy & Consulting

chris tyre presenting at a workshop

Art Direction. Real Experience. No Filter.

Most art directors cut their teeth on ad campaigns and marketing materials. Chris Tyre built his practice art directing live experiences — print installations and environmental design where there's no 'undo' button and the deadline is doors open.

With over 15 years spanning experiential marketing, brand identity, and live events, Chris has been featured in industry publications, led workshops on creative practice, and spoken at events including Adobe Creative Café. He's an active part of Austin's creative community through Creative Mornings and has contributed to Austin Design Week.

If you're looking for a speaker, collaborator, or just an art director willing to tell it straight — he's your guy.

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2025 Winner:
“Best Marketing Collateral - Nonprofit” Esprit Award
by the International Live Events Association

Brands We've Worked With

  • Headshot of a Via Visual client in the video production industry

    “The start of every brand needs an amazing artist with keen business sense. Chris should be your guy too!”

    Tyler Hendricks
    Owner + Producer
    Dark To Light Productions

  • Headshot of a Via Visual client in the events industry

    “Chris is simply amazing to work with. The level of detail and time he takes in understanding the overall needs and vision before diving into any project is what truly sets him apart. His energy, enthusiasm and creativity are truly inspiring and gets us even more excited about the projects we are partnering together on.”

    Lauran Jansma-Grimes
    Owner + Producer
    Waterloo Creative

  • Headshot of a Via Visual client in the events industry

    “Chris may be the most creative person I have met and worked with this past decade.”

    David Reed
    Co-Founder + Creative Director
    Big Time Creatives

  • Headshot of a Via Visual client in the marketing industry

    “Chris is so multi-talented that you'll probably see his face when you look up 'Unicorn' in the dictionary. I'm continually impressed with his creative talent and his ability to 'read between the lines' and transform the vision inside your head into reality. He's easy to work with, leads with integrity, and truly cares about his customers and their business.”

    Rachel Mazza
    Chief Marketing Officer
    Copy Chief

A journey is better together

Whether you like us or like-like us, let’s stay connected and share stories.

We’d love to collaborate.

Let's Talk!